- Lead the web team through the full project lifecycle—from ideation and design to development and QA testing.
- Design and manage the design system and component library to ensure consistency and scalability across digital products.
- Designed marketing campaigns and product landing pages to drive engagement and conversions.
- Created a desktop app that lets users freely design and experiment with our product before purchasing, offering an unlimited creative space for layout planning.
- Redesigned website information architecture to enhance user flow and improve content discoverability.
- Conducted user research through interviews and surveys to gather insights and inform design decisions.